Finding a good quality vegan mascara was one of the first hurdles I found when switching to a vegan lifestyle. All my old favourites are by the big guns- Dior, YSL, Chanel… Finding a cruelty-free brand that didn’t use beeswax as in ingredient also proved hard, especially in Australia.
I remember when Lush first opened here in Australia. You could smell the store from around the mall corner- it would make my eyes water, my nose itch and I would have to stifle back hay fever sneezes. It was all bath bombs that you would buy for Christmas for that aunt you never saw, it was daggy and left a bad after thought on my 13 year old mind.
Over 15 years later I still hadn’t given the brand a second thought until I switched to a vegan lifestyle. It is hard to ignore Lush Cosmetics as a vegan- their company ethics mirror our own and they use their success to create real change globally.