Victory! The EU has just announced that from 11th March 2013 all cosmetics sold in the EU cannot be tested on animals or contain ingredients that have been tested on animals. Anywhere in the world. In other words, from 11th March 2013, any company wishing to sell cosmetic products- including self care products such as toothpaste, soap and deodorant- cannot have their products tested anywhere in the world. No scientific ingredient tested on poor rabbits in China, manufactured and then shipped over to the companies headquarters in France for packaging.