Cruelty Free: The Facts

A company is able to write “not tested on animals” on their products if the finished product is not tested on animals. There are no restrictions regarding specific ingredients. A company is able to test a products individual ingredient, or get a third party to manufacture/provide/test a products individual ingredient on animals. St Ives is able to print ‘not tested on animals’ on their skincare products because the finished product is not tested on animals. Some of the ingredients they use in manufacturing their skincare lines have been produced by a third party and this ingredient has been tested on animals. There is no law stopping them saying ‘not tested on animals.’

This is why it is so important to do your own research and not blindingly trust something just because it is written on the label.

A company is able to write ‘not tested on animals’ on their products if both the finished product and its individual ingredients have not been tested on animals. Kheil’s, Pureology and The Body Shop can maintain their stance on no animal testing, however the parent company that owns them, L’Oreal, does test other company’s products and ingredients on animals.

Sure, your individual bottle of Stella McCartney perfume wasn’t tested on animals. But the money you used to buy it, the investment you made as a consumer, is ultimately benefiting L’Oreal. They are getting the rewards from your purchase.

Is it enough to use products that are cruelty-free but owned by the very corporations who keep animal testing in practice?

New laws have recently passed in China stating that all cosmetics being sold in the country MUST be tested on animals. Brands such as Estee Lauder (Clinique, Aveda, Origins, Bobbi Brown), Revlon, Avon and Benefit are selling their products in China. These products must be tested on animals, even if they are not legally required to test their products on animals in any other global market. PETA and other cruelty-free organisations have now removed these brands from their accredited list of cruelty-free cosmetics.

Are you able to still support these brands knowing that they are supplying the animal testing industry to boost their profits? Even if YOUR specific tube of MAC’s Lady Danger lipstick hasn’t harmed anyone?

Did you know that in Australia, it is ILLEGAL to test a company’s product on animals? Did you know that a company is still legally allowed to employ a third party overseas to still test their product on animals?

Did you know that the EU have put into place a ban on animal testing for all cosmetic products and their ingredients? Did you know that the EU has made March 2013 the final deadline for this ban- meaning all retailers in Europe will be selling cosmetic products that are free from animal testing?

Remember that the cosmetics and beauty industry is just that- an industry. A billion-dollar industry. Animal testing is itself an industry. Breeders, transportation companies, laboratories, professional equipment, animal handlers and research staff… The animal testing industry generates millions of dollars of revenue. These industries are powerful. But there are alternatives and they have proven to be successful. And these alternatives do not cause harm to innocent animals who do not deserve to suffer for the sake of our vanity.

It is so important to do your research and make your own informed decisions. Of course, as the internet is unregulated, you need to be able to weigh up what your read and form your own opinions. A good starting point are official resources such as PETA and Leaping Bunny. Read your favourite cruelty-free blogs. Email your favourite companies and ask. Don’t be afraid to question their response.

Further Research

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